America250

Government/Events

Branding directed by Sagi Haviv & Mackey Saturday and designed by Yoske Mitsui in 2023 at Chermayeff & Geismar & Haviv .

Organization
Non-profit/Commission
Tags
Events, Featured
Year
2025
Pages
38
Language
English
Region
USA
Designed By
Chermayeff & Geismar & Haviv
America250 in action

About the Brand

Branding directed by Sagi Haviv & Mackey Saturday and designed by Yoske Mitsui in 2023 at Chermayeff & Geismar & Haviv .

Branding directed by Sagi Haviv & Mackey Saturday and designed by Yoske Mitsui in 2023 at Chermayeff & Geismar & Haviv .

Quick Summary: Visual identity guidelines for the United States Semiquincentennial (America250), covering logo usage, color palette (Red, White, Blue), typography (DM Serif Display, Open Sans), and applications across digital, print, and environmental media.

Guideline Purpose

To coordinate the visual identity program from digital media to printed materials, projecting a unified character that reinforces the visibility of activities for this historic event and emphasizes the grandness of its scale.

Digital Usage:Available
Co-Branding:Supported

Legal & Trademarks: The Master Brand Asset must never be altered, modified or recreated. Use of resources acknowledges agreement with licensing terms.