Discover Brands

18 brands found matching your search


Altera

Altera

Technology / Semiconductor

Brand guidelines for Altera (an Intel Company), defining the visual identity including the 'Spark' logo, Altera Blue color palette, GT Walsheim typography, and a comprehensive 2D/3D badging system for hardware and software products.

B2B
2024
99 pages
USA
English
Font: GT Walsheim
America 250-Ohio

America 250-Ohio

Government / History

Brand guidelines for the America 250-Ohio Commission, detailing the 2026 Semiquincentennial celebration. Covers the 'America 250-Ohio' logo, specific color palettes (PMS 186, Reflex Blue), and typography (Public Sans, Georgia Pro, Raleway).

State Commission
2025
6 pages
USA
English
Font: Public Sans
America250

America250

Government/Events

Visual identity guidelines for the United States Semiquincentennial (America250), covering logo usage, color palette (Red, White, Blue), typography (DM Serif Display, Open Sans), and applications across digital, print, and environmental media.

Non-profit/Commission
2025
38 pages
USA
English
Font: DM Serif Display
Apollo Tyres

Apollo Tyres

Automotive

2017 Logo Usage Guidelines for Apollo Tyres. Updates the 2013 brand book with revised horizontal and compact logo designs, new color specifications (Apollo Purple PMS 2603C), and extensive application examples across stationery, vehicle branding, signage, and merchandise.

B2C / B2B
2017
2017 pages
India
English
Ayuntamiento de Almería

Ayuntamiento de Almería

Government

Manual de identidad visual del Ayuntamiento de Almería (2017). Define el uso del escudo modernizado, la marca 'Almería Ciudad', tipografías (Helvetica Neue, Roboto), colores corporativos y aplicaciones en papelería, publicidad, señalética, vehículos y vestuario.

Public Sector / Local Government
2020
210 pages
Spain
Spanish
Font: Helvetica Neue
BIBA

BIBA

Insurance

Brand guidelines for the British Insurance Brokers' Association (BIBA). Features the BIBA Lion logo, a primary palette of Hero Blue and Support Blue, and the Poppins typeface. Emphasizes accessibility and member support.

Trade Association
2022
14 pages
United Kingdom
English
Font: Poppins
Danish Institute for Human Rights

Danish Institute for Hum...

Non-profit / Government

Brand guide for the Danish Institute for Human Rights (2025). Defines the visual identity including the speech bubble logo, deep red and dark blue color palette, Proxima Nova typography, and strict accessibility guidelines (no italics, left-aligned text).

National Human Rights Institution
2025
42 pages
Denmark
English
Font: Proxima Nova
Effie Worldwide

Effie Worldwide

Marketing / Advertising

Brand guidelines for Effie Worldwide (2021). Covers the updated logo system (Primary, Partner, Awards), the Effie Gold color (PMS 872 C), typography (Avant Garde, Avenir Next), and strict standards for trophies and certificates.

Non-profit / Awards Organization
2021
54 pages
USA
English
Font: ITC Avant Garde
Elron

Elron

Transportation / Railways

Brand guidelines for Elron (Estonian railway operator). Features a single logo version, a vibrant orange primary color supported by calm secondary tones, and the Causten typeface. Emphasizes a friendly, simple, and innovative tone.

B2C
2022
14 pages
Estonia
Estonian
Font: Causten
McDonald's

McDonald's

Food & Beverage / Restaurants

McDonald's 'Feel-Good Design' guidelines (2019). Introduces a shift to a 'Golden Brand with Red accents,' the custom Speedee typeface, and the 'Archery' system for dynamic use of the Golden Arches symbol.

B2C
2019
10 pages
USA
English
Font: Speedee
Mimecast

Mimecast

Technology

Visual Brand Guidelines v1.3 (2025) for Mimecast. Defines the usage of the Wordmark, Tab logo, and Monogram. Specifies a palette anchored by Deep Navy and White with Scarlet Red accents, and utilizes Neo Sans and Open Sans typography.

B2B
2025
15 pages
United Kingdom
English
Font: Neo Sans
Rakuten

Rakuten

Technology / E-commerce

Rakuten Brand Guideline Ver 2.5 (2020). Defines the usage of the Corporate Logo (including the 'ichi' kanji), the 'Circle R' Symbol, Crimson Red (PMS 1805C) as the corporate color, and the proprietary Rakuten Font. Includes specific rules for digital headers, app icons, and sub-brand colors.

B2C / B2B
2020
42 pages
France
English
Font: Rakuten Font
Republic of Sabjiwala

Republic of Sabjiwala

Agriculture / Retail

Brand identity for 'Republic of Sabjiwala' (2024), a vegetable market reform initiative. Features a hexagonal 'weight' logo, a vibrant vegetable-inspired color palette anchored by black, and a typography system led by Roqueen and Montagu Slab. The voice is authoritative yet human, strictly avoiding generic marketing buzzwords like 'fresh' or 'organic'.

B2C / Social Enterprise
2024
372 pages
India
English
Font: Roqueen
Rolls-Royce SMR

Rolls-Royce SMR

Energy / Engineering

Brand guidelines for Rolls-Royce SMR (2024). Establishes the 'Badge' as the primary logo, a blue-dominant color palette with vibrant accents, and the proprietary 'Rolls-Royce Pioneer' typeface. Emphasizes an authentic, friendly, and authoritative tone with a focus on clean energy.

B2B
2024
77 pages
United Kingdom
English
Font: Rolls-Royce Pioneer
SAMS (Scottish Association for Marine Science)

SAMS ...

Science / Research / Education

Brand guidelines (v3.0, 2022) for SAMS. Covers the primary logo, a diverse color palette including SAMS Dark Blue and Coral Pink, Nunito typography, and specific rules for dual branding with UHI. Also details the custom SAMS Tartan symbolism.

Charity / Company Limited by Guarantee
2022
31 pages
Scotland
English
Font: Nunito
Suomi Finland

Suomi Finland

Government / Tourism

Identity guidelines for Suomi Finland (2024). Features a bilingual logo system, the 'Finlandica' typeface family, and a color palette anchored in national Blue and White with nature-inspired secondary tones. Emphasizes honest, 'quirky' imagery and strictly prohibits AI-generated photos.

Country Brand
2025
67 pages
Finland
English
Font: Finlandica Headline
The North Face

The North Face

Retail / Outdoor Apparel

Visual identity analysis of The North Face. Covers the Half-Dome logo, the Helvetica typography, the Red and Gray color palette, and the brand's positioning as a leader in outdoor gear for pioneers, superdads, and the style-conscious.

B2C
2013
51 pages
USA
English
Font: Helvetica
Truppe

Truppe

Food & Beverage

Manual de Identidade Visual da Truppe (v1.0, 2025). Define a marca como alegre e acolhedora, focada em doces (Palha, Cookie, Brownie). Apresenta o logo 'Truppe', tipografias Vinila e Instrument Sans, e diretrizes de cor para diferenciação de sabores.

B2C
2024
38 pages
Brazil
Portuguese
Font: Vinila