McDonald's

Food & Beverage / Restaurants

Version 1.2

Directed by Tyler Brooks and designed by Hannah Steinberg (SD), Loren Schott, Hollis Callas, Oliver Lo, and Sydney Bradshaw. Typography by Dalton Maag.

Organization
B2C
Tags
Featured, Food & beverage
Year
2019
Pages
10
Language
English
Region
USA
McDonald's in action

About the Brand

Directed by Tyler Brooks and designed by Hannah Steinberg (SD), Loren Schott, Hollis Callas, Oliver Lo, and Sydney Bradshaw. Typography by Dalton Maag.

Directed by Tyler Brooks and designed by Hannah Steinberg (SD), Loren Schott, Hollis Callas, Oliver Lo, and Sydney Bradshaw. Typography by Dalton Maag.

Quick Summary: McDonald's 'Feel-Good Design' guidelines (2019). Introduces a shift to a 'Golden Brand with Red accents,' the custom Speedee typeface, and the 'Archery' system for dynamic use of the Golden Arches symbol.

Guideline Purpose

To create an inspirational design system that delivers on the brand promise and contemporizes the design approach globally. Every touchpoint is an opportunity for a 'Feel-Good Moment'.

Digital Usage:Available
Co-Branding:Limited

Legal & Trademarks: The Golden Arches, Token, and Wordmark no longer require ® or ™ except on the corporate website.