Rakuten
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The Rakuten corporate logo is a powerful mark used to represent the Rakuten group and its related services and activities. The logo design includes a graphical interpretation of the Japanese kanji character for 'ichi' (一), which stands for 'No. 1', 'Only One', and 'One Team'.
About the Brand
The Rakuten corporate logo is a powerful mark used to represent the Rakuten group and its related services and activities. The logo design includes a graphical interpretation of the Japanese kanji character for 'ichi' (一), which stands for 'No. 1', 'Only One', and 'One Team'.
Quick Summary: Rakuten Brand Guideline Ver 2.5 (2020). Defines the usage of the Corporate Logo (including the 'ichi' kanji), the 'Circle R' Symbol, Crimson Red (PMS 1805C) as the corporate color, and the proprietary Rakuten Font. Includes specific rules for digital headers, app icons, and sub-brand colors.
Guideline Purpose
To provide a set of important usage rules for brand assets such as the logo, colors, and typeface to prevent any potential damage to the image of the Rakuten brand.
Legal & Trademarks: Please refrain from releasing creatives that have not been approved by the brand team.