Effie Worldwide

Marketing / Advertising

Effie stands for effectiveness in marketing. We spotlight ideas that work, and encourage thoughtful dialogue about the drivers of marketing effectiveness. We bring together agencies, clients and media to debate, challenge and recognize marketing effectiveness.

Organization
Non-profit / Awards Organization
Tags
Marketing
Year
2021
Pages
54
Language
English
Region
USA
Effie Worldwide in action

About the Brand

Effie stands for effectiveness in marketing. We spotlight ideas that work, and encourage thoughtful dialogue about the drivers of marketing effectiveness. We bring together agencies, clients and media to debate, challenge and recognize marketing effectiveness.

Quick Summary: Brand guidelines for Effie Worldwide (2021). Covers the updated logo system (Primary, Partner, Awards), the Effie Gold color (PMS 872 C), typography (Avant Garde, Avenir Next), and strict standards for trophies and certificates.

Guideline Purpose

To lead, inspire & champion the practice and practitioners of marketing effectiveness.

Digital Usage:Available
Co-Branding:Supported

Legal & Trademarks: Effie® is a registered trademark of Effie Worldwide, Inc. All rights reserved.