Suomi Finland
Government / TourismThis guideline documents the renewed Suomi Finland identity, covering everything from core identity elements to detailed usage instructions. It helps align all brand applications and strengthen consistency within the Finland country brand.
About the Brand
This guideline documents the renewed Suomi Finland identity, covering everything from core identity elements to detailed usage instructions. It helps align all brand applications and strengthen consistency within the Finland country brand.
Quick Summary: Identity guidelines for Suomi Finland (2024). Features a bilingual logo system, the 'Finlandica' typeface family, and a color palette anchored in national Blue and White with nature-inspired secondary tones. Emphasizes honest, 'quirky' imagery and strictly prohibits AI-generated photos.
Guideline Purpose
To spread the good word about Finland. The identity allows users to promote the Suomi Finland brand or bring Finnish state-funded actors under the same brand umbrella.
Legal & Trademarks: Permission requested by sending an email to teamfinland@vnk.fi.