The North Face
Retail / Outdoor ApparelThe company was named for the coldest, most unforgiving side of a mountain. But The North Face legend begins, ironically, on a beach. More precisely, San Francisco’s North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.
About the Brand
The company was named for the coldest, most unforgiving side of a mountain. But The North Face legend begins, ironically, on a beach. More precisely, San Francisco’s North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.
Quick Summary: Visual identity analysis of The North Face. Covers the Half-Dome logo, the Helvetica typography, the Red and Gray color palette, and the brand's positioning as a leader in outdoor gear for pioneers, superdads, and the style-conscious.
Guideline Purpose
To never stop exploring. The brand embodies an individualist blazing their own trail in pursuit of freedom, adventure, and new experiences.