Rolls-Royce SMR
Energy / EngineeringRolls-Royce SMR is a radically different approach to delivering new nuclear power. By taking advantage of factory-built modularisation techniques, it drastically reduces the amount of on-site construction to deliver a low-cost nuclear solution.
About the Brand
Rolls-Royce SMR is a radically different approach to delivering new nuclear power. By taking advantage of factory-built modularisation techniques, it drastically reduces the amount of on-site construction to deliver a low-cost nuclear solution.
Quick Summary: Brand guidelines for Rolls-Royce SMR (2024). Establishes the 'Badge' as the primary logo, a blue-dominant color palette with vibrant accents, and the proprietary 'Rolls-Royce Pioneer' typeface. Emphasizes an authentic, friendly, and authoritative tone with a focus on clean energy.
Guideline Purpose
To provide clean, affordable energy for all.
Legal & Trademarks: Our legal identity is Rolls-Royce SMR Limited. Never abbreviate to Ltd in text.